Ratih Pratiwy has +5 years of working experience in client-side marketing and +8 years in digital advertising, having handled milk & nutrition, banking, pharmacy, retail, FMCG, media, tech, oil and gas, and other verticals. Along with her college and early professional journey, she had worked within cross-functional teams in broadcasting, creative writing and planning, activation, and mass communications. She has a genuine passion for Digital and Marketing. In her spare time, she spends at psychology book, documentary series, or Netflix, or probably lecturing for advertising vocational program.

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Since having a baby and becoming a mother, Ratih Gusdwi Pratiwy has been interested in Montessori parenting. Apart from a 9-5 job, she's also a part-time lecturer and a member of the SKKNI Development Committee for Advertising and Communication in collaboration with the Ministry of Communication and Informatics and the Ministry of Home Affairs.